Denise McKinney says she has probably somewhere close to half a million matchbooks tucked away inside her Riverside home.
She’s been collecting for years and will typically pick up whatever strikes her fancy, no pun intended. She has specialties now, like matchbooks with animals on them or matchbooks that advertise radio and TV stations, but she says her biggest collection by far is books from Southern California, including vintage motel matchbooks.
The president of the Angelus Matchcover Club says she likes matchbooks because of how they reflect a region’s history. She’s grabbed books that tout Route 66 attractions or places from her Orange County hometown.
This year marks the 100th anniversary of the motel, a concept that originated with the Milestone Mo-Tel in San Luis Obispo (later renamed the Motel Inn). Though it didn’t become widely known until after World War II, “motel” is essentially a portmanteau for “motor hotel,” or a lodging place where the rooms could be entered through the parking lot rather than through a central lobby.
To get travelers in the door, motels used gimmicks to stand out among the stiff competition, like neon signs and themed decor, but also promotional materials like free postcards and pocket-sized matchbooks. With the 100th anniversary in mind, we wanted to look back at some of Southern California’s motel history as seen through collectors’ matchbooks. These books represent just a small fraction of the thousands of motels that have operated in the region but are a great place to start.