Last Updated: 10:30 a.m. — For most ticker buffs, the words “Amazon Prime Day watch deals” rank somewhere between “all-expenses-paid trip to Switzerland” and “uh, babe, your grandpa’s Timex is waterproof, right?” on a list of instant dopamine triggers.
We get it: more often than not, the best Prime Day deals are on Apple AirPods or, like, a Samsung Galaxy from 2022. Luckily, this is not your typical Prime Day. Heck, Amazon itself insists on calling its October sales bonanza “Prime Big Deal Days”, a mouthful of a name that must be as painful to read as it was to write. We can already sense your skepticism.
Bracket that doubt for a moment, though, and you’ll come to the same realization we did: the best Prime Day watch deals of October 2024 might actually be the saving grace of the whole event. Sure, there are the requisite discounts on category-leading smartwatches, but there’s also a slew of bargains on big-name timepieces from Bulova, Casio, Citizen, Seiko, and more—at some of the lowest prices we’ve seen in a while.
From sleek stainless steel sports watches to double-trouble chronographs to dance floor-ready dress watches, this Prime Day sale redux—no matter what you call it—did not come to play. Keep scrolling for a full rundown of what we’re eyeing, and if you see something you like, snag it fast; as per usual, even the most elite Prime members can’t hoard the savings.
For every other worthwhile bargain on our radar, head over to our massive list of the best Prime Big Deals Day sales so far. To receive all our shopping intel going forward, subscribe to the GQ Recommends newsletter.
7 of Our Favorite Prime Day Watch Deals
Casio
G-Shock Quartz Resin Sport Watch
Just ask any advanced hiker, ultra-marathoner, or mega-clumsy Average Joe: G-Shock’s genre-defining watch will never let you down.
Fossil
Neutra Watch
We really hate to be the bearers of end-of-summer news, but the holidays are rapidly approaching. If your old man insists he doesn’t want anything this year, snag one of these for him now and watch his face light up like a Christmas tree when he unwraps it in December.
Seiko
5 Sports Watch
When we call Seiko’s legendary range of wallet-friendly tickers the biggest cheat code in affordable watches, we mean it. So when we tell you that, even by Amazon standards, scoring 30% off a blazing-orange riff is an absolute coup, we also mean it.
Apple
Apple Watch Series 9
There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on a pinch-me sale right now.
Citizen
Classic Eco-Drive Leather Strap Watch
That face is a sight for sore eyes. Those gorgeous slender hands move so smoothly. And that soft tick is music to our ears. You know we’re talking about a watch, right?
Seiko
Recraft Series Automatic Watch
The GQ-favorite watch gurus behind some of the buzziest quartz tickers on the market continue to iterate on their hall-of-fame reputation. Come for the jade-green face, stay for the just-subtle-enough hints of gold that really help it pop.
Fossil
Breaker Watch
Sure, Fossil is on a seriously freaky hot streak. But there’s nothing remotely left-field about this gorgeous sports ticker—except, that is, the fact that it’s 30% less expensive than it should be. Scratch your head with one hand if you must, but make sure the other’s free to smash the buy button immediately.
Tissot
Specialities Watch
Minimal design and bold looks, we’re happy to report, are not mutually exclusive. We’re also excited to report that the Swiss watch whisperers at Tissot very much got the memo.
Citizen
Classic Corso Eco-Drive Watch
You know that high-low matrix we’re always going on about? If you don’t, try pairing this sleek steel sports watch with a knife-sharp navy suit and you’ll find out exactly what we mean.
Timex
Weekender Analog Dial Watch
Rugged nylon strap, handsome French-vanilla face, clean lines throughout: Now that’s one hell of a way to spend your weekend.
Seiko
SRPD51 Automatic Watch
Because once you finally book that snorkeling trip to the Caribbean, you’re going to need a dive watch as pristine as the crystal-blue waters.
Citizen
BI1033-04E Quartz Watch
For gentlemen of truly rarified taste, fancy cigars, rare whiskey, and a library brimming with leather-bound books are all par for the course. But a really pricey watch? Not necessarily.
Garmin
Vivoactive 5 Smartwatch
Garmin’s Vivosmart 5 is a perennial GQ favorite thanks to its stealthy looks and deceptively rigorous safety features. The Vivoactive harnesses the same technology as its fitness tracker sibling, but houses it in a ticker that ever-so-slightly ups the style quotient.
Bulova
Archive Series Lunar Pilot 6-Hand Chronograph Watch
With this slick ticker on your wrist, the only thing you’ll have to pilot are first-class fits.
Casio
MW240-1BV Easy to Read Analog Display Quartz Watch
There’s beauty in simplicity, and Casio’s no-frills resin watch is the dictionary definition of simple.
Google
Pixel Watch
Google’s Pixel watch boasts a litany of next-gen features, all compatible within the Android sphere. In this case, green bubbles are also a very green flag.
Fossil
GMT Stainless Steel and Silicone Dual Time Watch
Does finding this sick Fossil watch make us paleontologists? Who cares—now that we’ve unearthed the deal, you can call us whatever you want.
Casio
Vintage A158WA-1 Water Resistant Digital Watch
The original smart watch, still great 50 years after it was invented.
Fitbit
Sense Smartwatch
Looking to prioritize your health above all else—including the mess of messages distracting you on the trails? Fitbit’s buzzy Sense watch does a lot more than most of its counterparts, sans the poorly-timed nudges from the outside world.
Skagen
Melbye Three-Hand Day Date Watch
Skagen’s gray-tone out timepiece is mid-century minimalist’s dream—which means it’s the perfect accessory for right now.
Timex
Q Reissue Watch
Timex’s fan-favorite ticker might be the Diet Pepsi to its Rolex counterpart, but the low-calorie version also comes at a waaay lower price.
Amazon Prime Day Watch Deals FAQ
What are the best watch brands on Amazon?
When does Prime Big Deal Days end?
Prime Big Deal Days is a two-day event starting Tuesday, October 8th and ending Wednesday, July 9th. The first batch of deals will go live on October 8th at 12:00 a.m. PT (3 a.m. ET). In addition to the deals that roll over, expect a new set of deals to land on day two. The event ends at midnight on October 9th.
Dianne Davidson is a news writer at Texas Ten Thirty One Podcast, where she covers everything from politics to health to business to parenting and finance. Dianne has been writing for over 15 years, but she says she's still learning every day.
Dianne grew up in the Houston area, where she still lives with her husband and two kids.
