Last Updated: 10:55 a.m. — To properly contextualize the Prime Day cologne deals below, we need to revisit the early days of GQ Recommends, when our crack squad of semi-professional deal-hunters consisted of a single, radical pioneer with a shaky modem and a dream.
In the nascent stages of this very vertical, Mr. Recommends (“Recs”, to his friends) made a startling discovery: Amazon’s assortment of colognes was absolutely stacked. Yes, the sprawling e-comm behemoth was a goldmine of top-shelf scents that would inform our fragrance coverage for years to come, yielding a glut of galaxy-brain intel in the process.
The exact date of our founding father’s epiphany is lost to the annals of history, but today, we honor his legacy the only way we know how: by sharing his vision with our readers. Which brings us back to the best Prime Day cologne deals of October 2024, a who’s who of household names like Calvin Klein and Giorgio Armani, plus a few niche favorites we’re pleasantly surprised to see in the mix.
It’s hard to say for sure what our trailblazing leader would’ve made of the stupefying discounts on offer for the next 12 hours or so, but we have a nagging suspicion he would echo our delight—and encourage you to carpe the savings while you can. From fruity, floral EDPs to crisp, citrusy EDTs, there’s no shortage of ways for Prime members to waltz out of Amazon smelling ridiculously good right now, and you don’t need an iota of our shopping acumen to appreciate ‘em.
For every other worthwhile deal on our radar, head over to our massive list of the best Prime Big Deal Days sales we’ve clocked so far. And to receive all our shopping intel going forward, subscribe to the GQ Recommends newsletter.
5 of Our Favorite Prime Day Cologne Deals
Prime Day Cologne Deals FAQ
What are the best cologne brands on Amazon?
As it turns out, the best cologne brands on Amazon aren’t all that different from the best cologne brands, period—in this case, the Venn Diagram looks a lot more like a circle. Navigate to Amazon’s cologne aisle and you’ll find perennial crowd-pleasers from household names like Gucci, Prada, and Ralph Lauren, along with more than a few buzzy upstarts we were just as surprised as you to see there. A word to the wise, though: Eschew third-party sellers whenever possible. We’d recommend buying directly from the brand’s owned-and-operated shop on Amazon or via Amazon itself.
One final tip from GQ’s in-house fragrance buff? If you have a spare minute, cross-reference the reviews for the scent in question with customer feedback on community-driven sites like Fragrantica. The comments are a font of information, and you’ll never regret a second opinion.
Amazon Prime Day 2024, or, er, “Prime Big Deal Days”, kicks off the morning of Tuesday, October 9th, and concludes at midnight PST on Wednesday, October 9th. Regardless of when you’re reading this, the clock’s ticking. Get in while the getting’s good or resign yourself to smelling like your roommate’s patchouli for the next three months.
Do I need a membership to shop Prime Big Deal Days?
Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, we’re not saying you could mooch off a friend or family member’s account, but we’re not not saying that, either.
