19 Best Prime Day Cologne Deals of 2024, Picked by Our Editors

CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard. In our guide to the best colognes of 2024, GQ contributor Adam Hurly specifically touted its easy-going vibe: “When all I want to throw on is a beefy hoodie and shades,” Hurly noted then, “it’s mine to enjoy.”

John Varvatos comes from a fine American fragrance pedigree, having cut his teeth with both Calvin Klein and Polo Ralph Lauren. Not only is this masculine-smelling fragrance made for cold weather with notes of rhubarb, juniper berries, and cinnamon, but the spicy profile makes it a good choice for a romantic night out.

If you aren’t afraid of a more delicate, unisex fragrance—and what are you so afraid of, huh?—try this pour homme or pour femme spray. A spritz will leave you smelling like Roman chamomile, vanilla, cedarwood, and sandalwood, with lively middle notes of jasmine and musk.

A cologne for a man’s man, this spray is woody, and intensely so. Lemon, amber, pink pepper, and incense combine for a fragrance ideally suited for the fall and winter season.

Kaffir Lime is a trending ingredient in the beauty and grooming world, and it’s used to great effect here by drugstore brand Clinique. For fellas new to the world of cologne, this could be a great entrypoint. The cologne has a cool scent with bright notes of citrus, sea breeze, and cypress.

For men that prefer woodsy colognes, fall is the best time of year. There’s something about falling leaves and bonfire smoke that go perfectly with these fragrances. GQ’s resident fragrance geek Adam Hurly named Hermès’s Intense Vetiver Eau De Parfum the best woodsy cologne and the “best best expression of Hermès’ iconic cologne,” one of only two fragrances he’s used to the last drop. “It’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons,” Hurly says—“and it should be triple the price.”

As much as we love classic colognes that stand the test of time, we also appreciate more contemptorary favorites that earn a spot among the all-time greats. Spicebomb is a relative newcomer in the world of fine fragrances, but it has plenty of admirers. For the Extreme edit of this popular fragrance, familiar notes of vanilla and amber are combined with spicier elements from black bepper, saffron, and citrus.

GQ doesn’t just profile celebrities. We also profile blockbuster cologne, like fragrance icon Sauvage by Christian Dior. Sauvage doesn’t shy away from bold scents, and it contains an aggressive note of Ambroxan that’s actually a synthetic recreation of ambergris—no whale byproducts required, of course.

In October of last year, David Beckham brought his line of affordable colognes stateside. As you might expect, they caused a bit of a ruckus. Celebrity-backed grooming ventures are hit or miss, but Beckham’s roster of $50 scents are as classic as he is—in the best way possible. Aromatic Greens blends notes of apple, wood, and lemon in a luxe, polished formula that skews more Becks at Wimbledon, less Becks, uh, anywhere else. Frankly, if you don’t want to smell like this guy, we might have bigger problems to contend with.

Azzaro’s hero scent is as intense as advertised. It’s also deceptively long-lasting, thanks to a powerful combination of cardamom, toffee accord, and amber wood that refuses to dull over the course of the day. Spritz carefully if you’re en route to the office, but if you’re headed out for the evening—or deperate to enliven the occasional Zoom—blast those pulse points and swagger on undettered.

As its name suggests, the heart of Polo Red’s winning formula is ruby-red grapefruit, with saffron and cedarwood adding warmth to the citric spice.

When Acqua dio Gio debuted in the late ’90s, it helped tranform Armani from a homegrown talent into a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster. The genre-defining aquatic fragrance opens with crisp notes of citrus, but real fragrance buffs prize the scent for its quiet, subtle finish. In typical Armani fashion, it’s a vacation-ready EDT that never fails to elicit approving sniffs at the office.

L’eau D’Issey is fresh, crisp, lightly spicy, and one of our all-time favorite classic colognes for those reasons. But most importantly: Right now, it’s a damn steal.