Do a little shopping recently? We can tell.
This year, we recommended products to you all, and you did not hesitate to hit that “Add to Cart” button with gusto. From T-shirts to mattresses to the bits and bobs you decided to add to your ever-growing wardrobe, you’re all quite well stocked with the best of the best. Because that’s what we do, isn’t it?
While we love talking about our own shopping habits, we’re endlessly fascinated by what our readers are buying. So to celebrate a year of big fits and grooming hits, we crunched all the numbers to bring together the best products of the year, according to you.
In This Shopping Guide
The Iconic Skivvies: Calvin Klein Cotton Stretch Brief
The Story: Buddy, It’s Time to Buy Better Underwear
Why You Bought It: Forty-odd years after their debut, Calvin’s megawatt briefs still set the gold standard for undies—and they look just as great on Average Joes in need of a jolt of everyday confidence.
What You Should Buy Next: When you’re ready for an upgrade, Skims’ cotton boxer briefs were far and away the best pair of undies we tested in 2024—a development that even surprised us.
The Signature Scent: Le Labo Matcha 26
The Story: The 15 Best Colognes, According to a Fragrance Freak
Why You Bought It: Like a warm, whisked green leaf tea, this fragrance is frothy, effervescent, and calmly energizing. Its sweet top notes of fig and matcha smell almost creamy at first sip, but the dry down of woods and grasses keeps this fragrances grounded and innately earthy. Unsurprisingly, it’s a favorite fragrance, worn by many GQ editors today.
What You Should Buy Next: Look, you’re never going to smell bad wearing Le Labo, but for a cologne with real fragrancehead pedigree, there’s only one name to turn to: Frédéric Malle. The legendary perfumer’s Musc Ravageur EDP—a powerful concoction of bergamot, vanilla, and musk—is still blowing minds, and eliciting appreciative sniffs, well over two decades after it debuted.
The Do-It-All Groomer: Philips Norelco Multigroom 900
The Story: The Best Beard Trimmers Will Keep Your Scruff Shaped Up
Why You Bought It: This thing has incredible muscle and endurance—more than enough to mow through thick patches of head hair. Its self-sharpening blades keep things frictionless, too, and it’s equally good for trimming up the beard hairs.
What You Should Buy Next: Is your beard trimming skill getting so good you’re thinking about making it more than a hobby? Whether you’re looking to make a career pivot or just lining up the boys, the Wahl Pro Series High Visibility Cordless Trimmer is your best bet for an upgrade.
The Trend-Defying Dungarees: Levis 501 Original Fit Jeans
The Story: The 13 Best Jeans on the Planet Right Now
Why You Bought It: After all these years, Levi’s are still the yardstick by which all other jeans brands are measured, and the straight-legged 501 remains the iconic pair of jeans, available in a million fits and rinses.
What You Should Buy Next: After years of playing second fiddle to weird, wide pants, jeans are indeed making a comeback, and we’re just getting started. For your next endeavor into indigo, may we suggest a pair of raw denim?
The Sensational White Tee: Lady White Co. Our T-Shirt
The Story: The 11 Best White T-Shirts of 2024
Why You Bought It: With a cult-like following, Lady White Co. has perfected what might be the hardest thing to get right: the white tee. It’s made with US-grown cotton that has a smooth and crisp hand, heavy enough to notice that it’s something different, but light enough to wear year-round.
