âIâm best-dressed moving forward,â Kendrick Lamar proclaimed on his 2023 track âThe Hillbillies,â approximately one month after he appeared in head-to-toe Chanel at that springâs Karl Lagerfeld-themed Met Gala. (Blink and you might have missed himâthe rapper skipped the famed red-carpet steps.) As of this week, Lamar is now an official Chanel ambassador, and a star in the French luxury houseâs spring eyewear campaign.
In the new campaign that dropped on Tuesday, Lamar poses in double-C shades alongside fellow brand ambassadors Lupita Nyongâo, Margaret Qualley, and Nana Komatsu.
âChanel has a timeless legacy and that is always something I can get behind,â Lamar said in a press statement. âSince they donât make clothes for men, I knew it would have to be glasses.â
Not that Chanel not making âclothes for menâ has necessarily stopped Lamarâor a host of other famous fellasâfrom wearing the label. After the 2023 Met Gala, Lamar and his creative partner, Dave Free, designed a sparkling set piece and produced a teaser film for Chanelâs spring 2024 couture show, which Qualley opened. During the show, Lamar, wearing a checkered tweed zip-up, sat in the front row next to Naomi Campbell. With designer Matthieu Blazyârenowned for his menswear at Bottega Venetaânow installed as creative director at Chanel, might we finally see the house make an official push into the menâs market?
