I like to do special intros and outros at my track meets, and I was just like, imagine all the intros I could do with nails. You know, as the camera’s coming around, they’re like, dang, this man must be hard. But, like, you better win though! It’s all that entertainment type vibe that gets people excited.
Next year is the Olympics, and whether it’s fair or not, it’s only every four years when all eyes are on these global sports. What is this year going to be like for you? I hate to say this, but the double in the World Championships means something different than the double in the Olympics.
Oh, it’s completely different. Every four years, this is the year and you gotta take advantage of it. Last Olympics I took advantage of it by trying to gain as many Olympic sponsors as possible so that everybody saw, you know, who I was. I feel like it did a good job. It wasn’t the Olympics that I wanted. I don’t think it was the Olympics that anybody truly wanted.
But it is what we got. I learned what I wanted to do next time. I said, next Olympics, we’re gonna be choosing probably three—at the most—Olympic sponsors and we’re just gonna go heavy into a bigger project. At the beginning of this year, me and my agent partnered with Comcast, which owns NBC, to help us create a docuseries and put it on Peacock. Untitled: The Noah Lyles Project. The first episode is already out, and the second episode will be coming out on September 14th. But it is basically this whole season: what we had to do to become the double world champion or triple world champion.
Now, as we’re going into the Olympics, it’s like, okay, we’re not just running fast. We’re now telling the story and we’re getting people invested, so even when we finish the Olympics, people are going to stay with that feeling of I want to continue to see this journey.
And from a sports perspective, what does it look like training-wise, preparation-wise?
Truthfully, it’s gonna look pretty similar to this year. I’d say the only thing that’s really gonna push the boundaries is the load that my coach gives me in practice. This year we increased it, but not nearly as much as I thought I personally could handle. But that’s not my job, right? It’s my coach’s job, but he watched me take on the triple and handle it very well. Now he’s now in the mindset of, okay, I know how much to push you. And that’s kind of the mindset that we’re gonna be having going into practice.
And, of course, the world record. Is that something you’re thinking about this year?
It’s always in my head. But the thing about world records though is it’s never under your control. You could be in shape to be able to do it, but what if the wind is not in your direction and legal, if the weather is raining or cloudy, or too sunny, if the crowd isn’t hype enough, if the competition isn’t exciting enough? It’s all these things that go into when a world record is really broken. It’ll come one of these days for sure. You know, Michael Johnson chased his world record for six years.
This interview has been edited and condensed.