Stellantis &You cements brand expansion strategy with six-brand showroom in Bristol

Stellantis &You has opened a new multi-million pound six-brand showroom in Bristol, replacing its well-known Peugeot dealership on the Cribbs Causeway.

Formerly Robins & Day, Stellantis &You Bristol has had a presence in the city for over 27 years, winning Peugeot’s Gold Lion Retailer of the Year award in 2023,

All existing staff have been retained with 13 additional roles having been created, taking the onsite team total to 41.

The launch of Stellantis &You Bristol follows the recent introduction of Fiat and Abarth in West London and Vauxhall in Selly Oak, Birmingham. Stellantis &You UK also plan to introduce a further Vauxhall location in Birmingham during the summer.

The brand house is located on a 2.65-acre site on Lysander Road, close to the M4/M5 interchange, close to its previous Peugeot which opened in 2004.

The new 856 sq m showroom has space for 13 cars in showrooms to represent Abarth, Alfa Romeo, DS Automobiles, Fiat, Jeep, and Peugeot in addition to 120 used vehicles with full aftersales support.

This new site also houses 27 electric charging points, consisting of two 50kW DC chargers with the remainder rated at 22kW AC.

A fully manufacturer-trained technician team has completed all electric training to support this expansion with workshop capacity increased to 18 bays in a 1328 sq m facility, where rooflights have also been installed to minimise the need for artificial light.

A photovoltaic array roof installation consisting of 20 x 400w solar panels generates 8kWp to power the building and feed any surplus back into the grid. All substantial trees on the site have been maintained and integrated along with a substantial number of new semi-mature trees and shrubs planted. All of the Peugeot desks and other units are made from recycled bottles.

Ky Hunter, Stellantis &You Bristol Cribbs general manager, said: This site marks a new chapter for Stellantis &You Bristol Cribbs. We have been successful with Peugeot for many years and there’s passion from the whole team to continue this and transmit to our new brands. Any development of this size is a big undertaking, it means a lot that we’ve retained our current team and been on this journey together.”

Richard Garbutt, Stellantis &You UK chief executive, commented: “This is an amazing moment for the Bristol team and a momentous occasion for the Stellantis &You UK group. A huge development and undertaking by the team over 18 months. The result is an exceptional six-brand site that will provide our existing and new customers with a fantastic experience.

“The launch of Stellantis &You Bristol Cribbs also sees the introduction of the group’s first Alfa Romeo and Jeep showrooms, a really significant marker in our brand expansion plan.”

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