**Last Updated: 12:00 p.m. **It’s day two of the best Prime Day deals under $100, folks. This is the unofficial kick-off to the Black Friday shopping season, which starts earlier every year. This is your chance to stock up on grooming products, fall fitness gear, fashion must-haves, and gadgets, gadgets, gadgets. We’ve scoured Primeland’s virtual shelves to find the top under-$100 deals, and we’ve got a veritable smorgasbord of sales for you to shop. These aren’t your usual “always on” promotions, either. We’re talking genuine price drops on Sony headphones, Levi’s jeans, Dr. Martens’ footwear, and Kiehl’s skincare. Some of the biggest discounts cover Amazon devices, including the latest Fire tablets, Echo speakers, and Fire TVs.
Plenty of big-ticket items are on sale, but the best Prime Day deals under $100 are a better place to start if you’re feeling the effects of inflation. So, go ahead and smash that Add To Cart button, because this is the last big sale until Black Friday comes around.
For every other worthwhile deal on our radar, head over to our massive list of the best Prime Day deals. And while you’re at it, make sure you receive all our shopping intel from here on forward and subscribe to the GQ Recommends newsletter.
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The Best Prime Day Deals Under $100, at a Glance
How do you feel about spoilers? Peruse our favorite finds before diving into the full guide:
- The Best Headphones Deal: Beats Solo 4 Wireless Headphones,
$200$100 - The Best Speaker Deal: JBL Clip 5 Portable Speaker,
$80$70 - The Best iPhone Accessory Deal: Anker 621 Magnetic Portable Charger,
$40$30 - The Best Amazon Device Deal: Echo Spot Smart Alarm Clock,
$80$45 - The Best Skincare Deal: Kiehl’s Facial Fuel Energizing Face Wash,
$26$18 - The Best Cologne Deal: Hermès Terre D’Hermès Intense Vetiver Eau De Parfum,
$152$84 - The Prime Day Classic: Crest 3D WhiteStrips,
$45$30 - The Best Fashion Deal: Levi’s Classic Western Denim Shirt,
$70$26 - The Best Coffee Deal: Fellow Clara Insulated French Press,
$99$79 - The Best Accessories Deal: Calvin Klein Cotton Classics Boxer Briefs, 5-Pack,
$70$40
Clothing & Accessory Deals Under $100
Adidas
Lite Racer Adapt 7.0 Sneaker
When does it get too cold to run? Trick question—it doesn’t. Adidas’s Lite Racer has a Cloudfoam midsole for comfort and an easy slip-on style.
Columbia
Powder Jacket
Ridge
Slim Minimalist Metal Wallet
These super slim metal wallets replace your grandpa’s bifold with RFID blocking materials.
Dr. Martens
Penny Loafer
We love to see a classic pair of Docs on sale, and few of the brand’s styles have been more popular in recent years than its loafers. Perfect for trudging through winter muck, these shoes will keep you current.
Levi’s
Levi’s Classic Western Denim Shirt
You don’t have to love the cowboy-western fashion trend to rock this never-goes-out-of-style denim shirt.
Levi’s
505 Regular Fit Jeans
Adidas
Essentials 2 Sling Crossbody Bag
Whether you’re hiking or bopping around a new city, this crossbody keeps your EDC essentials close to the chest.
Adidas
Terrex Soulstride Trail Running Sneakers
What’s more manly than doing your daily run on a rugged mountain trail?
Calvin Klein
Cotton Classics Boxer Brief (5-Pack)
Keen
Circadia Mid Waterproof Hiking Boot
Adidas
Samba Classic Soccer Shoe
Sambas are still in style, and you don’t have to play “footy” to rock these particular kicks.
Herschel
Novel Carry-On Duffle
Some Prime Day deals are staples of the event, like Herschel’s always-popular duffle.
Lacoste
Classic Long Sleeve Pique Polo Shirt
Prep for fall and winter with this preppy icon, this time with long sleeves.
Casio
Classic W800H-1AV Sport Watch
Do you love retro-tech? This digital sports watch is an Amazon customer favorite, and it boasts a 10-year battery life, LED backlight, and water resistance up to 100 meters. Not too shabby for a $30 throwback.
Grooming Deals Under $100
Vital Proteins
Collagen Peptides Powder with Hyaluronic Acid and Vitamin C
This unflavored collagen peptide supplement supports your skin, hair, nailes, and joints, turning your smoothie into a super smoothie.
Philips Norelco
OneBlade 360 Electric Trimmer
While it’s not our recommended trimmer or shaver for guys with beards, it can handle your stubble no problem.
Philips Norelco
Multigroom Series 9000 Beard Trimmer
If you do have a beard, then you’ll need a trimmer that can keep your fuzz under control. This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.
Bio Bidet
Slim Glow Bidet Attachment for Toilet
Bio Bidet is known for its fancy-schmancy toilets, but they have a starter option if you’re not ready for a full-on sci-fi bidet. With a nightlight and simple installation, this is the ideal introduction to the wonderful world of bottom washing.
COSRX
The Retinol 0.3 Cream
When it comes to anti-aging, it’s all about those retinols.
Liquid I.V.
Hydration Multiplier +Energy
With natural caffeine derived from matcha plus an energizing one-two punch from lemon and ginger, this hangover remedy will get you back on your feet. Liquid I.V. can pretend these are pre-workout powders, but we all know what you’re using it for.
Murad
Retinol Eye Serum
If you’re the type of fancy lad that doesn’t trust a skincare product unless it costs at least $50, this luxe under-eye cream is made for you. Retinol leads the ingredients list, and it’s made to reduce the appearance of dark circles and puffy eyes.
Phillips
Sonicare Cordless Power Flosser 3000
You don’t need a bulky water tank on your counter to try water flossing. This is a cordless, handheld powerwasher for your gums.
Salt & Stone
Bergamont & Hinoki Body Lotion
Winter is coming up fast, and dry skin with it. Prepare yourself with a refreshing body lotion with shea butter, jojoba oil, seaweed extracts, and niacinamide.
Serene Life
Towel Warmers Bucket
How bougie do you want to be? Until you can put heated floors in your master bathroom like a true king, you’ll have to settle for toasty warm towels.
Caldera + Lab
The Good
This facial serum contains 27 botanicals, and the Jackson, Wyoming-based brand wild harvests flowers and essential oils from high altitude plants in the Teton Mountains. The moisuritizing formula mimics your body’s own sebum, and it has a witchy fragrance we love.
Crest
Crest 3D WhiteStrips
Crest 3D WhiteStrips with Light
Oral-B
iO Series 3 Electric Toothbrush
Oral-B claims that this power brusher removes 400% more plaque from your gumline than the competition. We’re guessing that’s a fact the same way that “nine out of 10 dentists agree” that Oral-B is the best ever. Seriously, though, if you need an electric toothbrush, now’s your chance.
Kiehl’s
Ultra Facial Cream with Squalane
If you know anything about skincare, you know this facial cream. Now that Kiehl’s is officially selling its wares on Amazon (finally), you can pick up this cream with a rare discount.
Kiehl’s
Facial Fuel Face Wash
Keep a close eye on your Kiehl’s favorites during Prime Day and restock your bathroom cabinets.
Cardon
SPF + Moisturizer Broad Spectrum SPF 30 Face Sunscreen, 2-Pack
Among in-the-know skincare obsessives, Cardon’s daily face sunsreen slash mositurizer is considered one of the all-time greats. The unique and lightweight formula uses vitamin-rich cactus extracts, and now you can stock up with this two-pack.
Grown Alchemist
Body Cleanser
Grown Alchemist recently replaced Kiehl’s as the bougie beauty brand of choice for Equinox gyms. The Australian skincare brand’s body cleanser uses extracts from chamomile, bergamot, and rosewood for a sophisticated but subtle fragrance.
Malin + Goetz
Grapefruit Facial Cleanser
Need a new daily facial cleanser? GQ first wrote about this refreshing grapefruit-powered wash a decade ago, and it uses amino acid-based cleansers to deep clean your skin and pores
Hermès
Terre D’Hermès Intense Vetiver Eau De Parfum
Braun
All-in-One Style Kit Series 9
No matter what part of your body needs trimming, this all-in-one groomer is up to the task.
Pura D’or
Original Gold Label Anti-Thinning Biotin Shampoo
Baxter of California
Daily Face Wash
A gentle combination of aloe vera, glycerin, and caffeine leave your skin moisturized and refreshed.
AncestryDNA
Genetic Test Kit
DNA kits are so 2022, but we’ve never seen these kits at such an affordable price point. Get an early start on your Christmas shopping, and pray that your giftee don’t have any secret siblings out there.
Hero
Mighty Patch 72-Count
The OG pimple patch is on big-time sale for Prime Day, so stock up now to knock out 72 blemishes in the future.
Tech Deals under $100
Amazon
Fire TV 32″ 2-Series
The $99 TV is back for October Prime Day. Part of Amazon’s own lineup of TVs, the pared-down 2-Series is still smart enough to take voice commands and handle all your streaming needs.
Rove
R2-4K Dash Cam
Because we can’t all drive a Tesla.
JBL
Clip 5 Bluetooth Speaker
As much as we love brands like Sonos, don’t count out JBL, which has been making some of the best Bluetooth speakers for years. It’s the clip-on earring of the speaker world, and we mean that in a good way.
Soundcore by Anker
Soundcore P40i Noise-Cancelling Earbuds
The budget buds pack 12 hours of battery life and Active Noise Cancellation, though not at the same level as a $300 pair. Still, if you’re prone to losing your buds, maybe a $45 pair is what you really need.
Amazon
Fire HD 10 Tablet
Sure, we might still be drooling over the M4 iPad, but if you need something simpler for streaming and scrolling, Amazon’s 10″ tablet will do just fine.
Vizio
V-Series 2.0 Compact Sound Bar with Dolby Audio
Is it the best soundbar you can buy? Not by a long shot, but it is the best-priced option—and from a tech and TV brand that’s seriously upped its game in the past two years. Just think, you might even be able to turn off the subtitles from now on.
Belkin
2-in-1 MagSafe Wireless Charging Dock
This 15W charger acts as a phone stand, while also charging your Apple Watch.
Sony
WH-CH720N-Noise Canceling Wireless Bluetooth Headphones
Instead of turning to a budget brand for your headphones, try on Sony’s mid-tier option. They still offer noise cancellation, only with a sub-$100 price tag—at least, for now.
HP
HP DeskJet 2755e Wireless All-in-One Color Inkjet Printer
Ugh, yes, sometimes we still need to print. Hopefully, this wireless smart printer is the last you’ll ever buy.
Fujifilm
Instax Mini 11 Instant Camera
This really is the best instant camera, no matter how cute the new Polaroids are (and they’re pretty darn cute).
Anker
621 Magnetic Portable Charger
If you’re still nursing an iPhone 13—or, god forbid, an iPhone 12, you heathen—top up that janky battery with a portable magnetic power bank.
Marshall
Major IV On-Ear Bluetooth Headphones
Vintage style, modern tech, Prime Day value.
Courant
MAG:2 Wireless Charging Stand
If you prefer a sleeker form factor, Courant’s stylish Magsafe 2-in-1 charging stand is also on sale.
Nest
Smart Thermostat
We don’t love Google’s new AI fixation (okay, we hate it), but damn does the company make a good smart thermostat.
JBL
Flip 6 Portable Bluetooth Speaker
In sound tests, this party speaker beats similar-size speakers from brands like Sonos and Bose. We’ve never seen it priced below $90, so grab one before they’re gone.
Amazon
Fire TV Stick 4K
Give yourself access to all the latest shows with a 4K fire stick.
Amazon
Echo Spot Smart Alarm Clock
We’re not sure why Amazon hasn’t been offering a smart Echo alarm clock for years; we’re just glad they have one now.
Amazon
Echo Show 8
Because it’s not too early to buy your mom a Christmas present.
Amazon
Smart Air Quality Monitor
This smart monitor doesn’t just warn you about VOCs, particulate matter, and all manner of pollutants. It sends alerts to your phone in real-time and syncs with smart air purifiers.
Amazon
Blink Outdoor 4, 3-Camera System
When you buy a 3-pack of this security cam, you’ll be getting one of the sale’s biggest discounts in any category. The newest version of Blink’s outdoor camera lets you see into the dark with night vision, and it even offers two-way talk if you want to scare away a nosy neighbor.
Beats
Solo 4 Wireless Headphones
If you get a buzz from snagging a really good deal, then you should get a nice dopamine hit from this one. Not only do the new Beats cans pack 50 hours of battery, but for Prime Day they get a 50% discount, bringing them into budget territory despite the premium features. Just like AirPods, Beats headphones connect effortlessly to iPhones, but they also play nice with Android devices.
Apple
AirTag, 4-Pack
This is another classic Prime Day discount, and a must-have gadget if you like to travel and you’re in the Apple ecosystem.
Anker
Anker MagGo 3-in-1 iPhone 16 Charging Station
It’s your everything charger, but we prefer to call it the Command Center.
SanDisk
1TB Extreme Portable SSD
We always advise stocking up on MicroSD cards and external hard drives during Prime Day, as these gadgets always get some of the steepest discounts. This is the exact hard drive used by your author, and it’s never let him down.
Home Deals Under $100
AncestryDNA
Genetic Test Kit
Ring
Ring Battery Doorbell
A gentleman needs to be able to survey his porch. Plus, this one is battery operated in case the power goes out.
Salt & Stone
Antioxidant-Rich Body Wash
This body wash smells great, looks good on your countertop, and is full of antioxidants. Plus, it’s a steal.
Fairlife
Core Power Fairlife 26g Protein Milk Shakes, 12-Pack
How do you get your protein? If the answer is anything except “chocolate milkshake,” you’re missing out.
Coleman
316 Series Insulated Portable Cooler with Heavy Duty Wheels
Coleman always discounts its wares for Prime Day, so if you don’t need a Yeti for your casual cookouts, this rugged wheeled cooler will do nicely.
Hoover
PowerDash Pet Carpet Cleaner Machine
Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.
Bissell
Little Green Carpet Cleaner
Whether you’ve got a new puppy or just get clumsy with red wine in your hand, this TikTok-famous carpet cleaner can save your favorite area rug from an early grave.
Jackery
Explorer 100 Plus Power Station
While it’s no replacement for a full-size power station, it can still save your ass in a blackout (or just give your phone a top-up on your next camping trip).
Solaround
Acrylic Nightstand
It just wouldn’t feel right to let a Prime Day pass without including this old GQ favorite.
United Colors of Benneton
Now Hardside Spinner, 19″
Toniebox
Toniebox Audio Player Starter Set
Coop Home Goods
Eden Queen-Size Cooling Pillow
O-Cedar
Easywring Microfiber Spin Mop & Bucket
Glad
Tall Kitchen Drawstring Trash Bags
Lodge
Cast Iron Dutch Oven, 4.5 Quart
KitchenAid
5-Speed Hand Mixer
Session Goods
Airtight Glass Storage Jar with UV Protection
Brooklinen
Super-Plush Turkish Cotton Bath Towels – Set of 2
Kitchen Deals Under $100
Instant
Instant Pot Duo 7-in-1 Electric Pressure Cooker
Keurig
K-Slim Single Serve K-Cup Pod Coffee Maker
LARQ
Stainless Steel Filtered Water Bottle
LARQ is the brand that brought UV cleaning to water bottles, and the brand’s filtered water bottle brings another upgrade to the scene. The Nano Zero filter can even remove chlorine from water.
Yeti
Rambler Bottle, 46 ounces
A YETI cooler would never be caught dead on a list of the best deals under $100, but this beverage cooler can be yours for under $50.
Cosori
Air Fryer 9-in-1
Some foodies say an air fryer is just an oven, but they just don’t get it, man.
Fellow
Clara Insulated French Press Coffee Maker
We love Fellow’s sculptural coffee implements, which bring much-needed style to this space.
Pyrex
14-Piece Food Storage Set
Unless you’re truly committed to antiquing, there’s no need to go hunting for Pyrex at thrift stores.
De’Longhi
Espresso and Cappucino Machine
Let other people complain about inflation while you enjoy your new $100 espresso machine.
Ninja
BL660 Compact Blender for Smoothies
Need a simple blender for smoothies? Ninja’s compact smoothie maker couldn’t be simpler to operate, and it’s not trying to be 10 other appliances in one.
All-Clad
D3 3-Ply Stainless Steel Fry Pan With Lid
October Prime Day includes markdowns on cookware from premium brands like Our Place, Made In, and All-Clad. However, if you don’t want to pay over $100, this steel pan is your best bet.
Art Sparkling Water Maker Bundle
If your sparkling water fixation is killing you in the inflation age, then it might be time to invest in a DIY solution.
Our Place
Griddle Pan
What happens when a DTC brand starts selling on Amazon? They start offering 43% discounts, in this case. Just think how much better this non-stick ceramic baking sheet will look after it’s filled with garlic cloves, bacon, roast chicken, or brownies.
Fitness Deals Under $100
eufy by Anker
eufy Smart Scale P1
Have you been stepping onto the same dumb scale for the past decade? Bring your scale into the 21st century and enjoy a ton of smart features in the companion app.
Hyperice
Venom Go Heat Wrap
Hyperice
Hypervolt Go
Most massage guns under $100 are not worth the investment, but we make an exception for Hyperice, which has racked up a lot of fitness awards from our editors over the years. The travel-friendly mini massager still packs a powerful punch despite its small stature.
Rhone
Mako Workout Shorts 7″
Rhone slashed prices on its popular workout shorts, so we recommend stocking up and grabbing a couple of pairs.
CAP Barbell
Coated Hex Dumbbell Weights
Cap’s famous dumbbell weights are up to 31% off as of this writing. Order an entire set to build out your home gym—and hopefully not throw out your Amazon delivery person’s back in the process.
ZELUS