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In 2004, Hublot hired the legendary executive Jean-Claude Biver—who had previously revived Blancpain and led a surge at Omega, all while making his own cheese that he sent to friends—to revitalize the company. It took him just one year to come up with the answer: the Hublot Big Bang, a bold and brawny timepiece that put its finger directly on what luxury watch clients were after in 2005. The model was an instant hit, with its striking, oversized case appealing especially to action stars and rappers—Jay-Z, for one, eventually collaborated with Hublot on a special-edition Big Bang). Within a decade, the Big Bang represented 50% of the brand’s sales. Now, Hublot is celebrating its flagship watch’s 20th birthday in the only way it knows how: decadently.
If Hublot is the more-is-more watch brand, it certainly applied that philosophy to this latest set of drops: Today, the brand unveiled five new suites of Big Bang releases, plus another one-off version, all adding up to a grand total of 25 new variations of the model. Safe to say this is a Big Year for the Big Bang.
A Quintuplet of $1.1 Million Big Bangs
The headliners in this lineup are undoubtedly the five one-of-one watches that will retail for $1.1 million (1 million Swiss francs) apiece. Forget the Big Bang—these are Freaking Huge Bangs! Absolutely Massive Bangs! Each of these watches pay tribute to the model’s use of various super technical “high” complications and far-out materials over the past 20 years. And clocking in at well over $1 million a pop, they honor what Hublot has always been best at—flexing.
Hublot pulled out all the stops for these watches. Highlighted in the collection are tourbillons, skeletonized movements, minute repeaters, and red ceramic. And just because they can: The Big Bang Integrated Tourbillon Cathedral Minute Repeater uses a material similar to carbon fiber called Texaliumt that features a tighter weave than tired-old carbon fiber to produce even more vibrant coloration.