BradleyWarren Photography
Over two decades of parenting has left me with a healthy appreciation for SUVs and minivans. But there comes a time when the nest empties and transportation needs change. While it’s useful to have a larger car around for road trips and hauling stuff around, one such vehicle is sufficient. The second car can be small, economical, energy efficient—the kind of car that I wouldn’t have given a second glance in the past.
When Ars first drove the Fiat 500e last spring, we were impressed with what we saw and how it drove during the few hours spent behind the wheel. But Fiat is positioning this as an ideal second car, as Fiat CEO Olivier Francois told Ars at the drive. “My ambition is not to replace your sedan or [S]UV.” The automaker wants the 500e to be your stylish but economical secondary ride.
A novel approach to branding
After spending a week with the Fiat 500e Inspired by Beauty, I can attest that the 500e does indeed make for an ideal second car, at least if you don’t have regular backseat passengers. Fiat’s tiny hatchback is also one of the most efficient BEVs Ars has ever driven, as it consistently averaged 5 mi/kWh (12.4 kWh/100 km).
Returning to US shores after a five-year absence from the market, the 500e rolls on an all-new platform designed from the ground up for EVs. That’s a great change—and here’s a weird one. Instead of buying a black 500e, one purchases the Fiat 500e Inspired By Music edition, which is black. I drove the Fiat 500e Inspired By Beauty edition, which is a striking rose gold. The 500e is also available in red (RED) and silver Marine Layer Mist (Inspired By Los Angeles).
The branding may be a bit twee, but it makes sense for a car that Francois has referred to as the “ultimate fashion accessory.” But you’re reading Ars, not our most-excellent sibling Vogue, so this review focuses more on functionality than style.
That said, the 500e is all kinds of cute. In an ocean of black, white, and gray SUVs, Fiat’s wee, rose gold car stands out. It’s not just the color—Fiat has given the 500e a distinctive face, with the hood giving the headlight/running-light combo an eyebrow-eyelid-eyeball appearance.
BradleyWarren Photography
BradleyWarren Photography
Although the materials feel more fast-fashion than haute couture, the 500e interior looks sharp. Seats are white, with “FIAT” embossed all over. Most importantly, the front seat feels bigger than it should. There’s never a sensation of feeling confined or penned in. Visibility is excellent (unless there’s an SUV next to you blocking your view), and storage is adequate with the rear seats folded down (unfortunately, they do not fold flat). With the back seats up, there’s 7.5 cubic feet (212 L) of storage. Unlike most other BEVs, the 500e is frunk-less, as the short (142.9 in/3,630 mm) chassis means the motor, power electronics, and other equipment needs to live there.
